Ongoing Theory is a creative consultancy that helps businesses grow by treating brand and story as infrastructure.
Most businesses treat creativity as the icing on the cake. At Ongoing Theory, we believe it is one of the most powerful growth engines a business has. We work with founders and leadership teams to find ideas worth building on, then help them leverage those ideas to scale.
Positioning, story and identity direction for companies at an inflection point. We find the idea a business can own, then make it usable for everyone who has to carry it.
Strategy that lives in a system, not a PDF. Chronicle is our six-pillar brand architecture, built on fifteen years of practice, with Benny, an AI strategist trained on the method, keeping the work moving between sessions.
Explore ChronicleBrand is only as good as the people who bring it to life. We run workshops for teams and leaders to leverage creativity for business change and growth. We help turn ideas into the lifeblood of an organisation.
Ongoing Theory is led by Ben Forman, a brand strategist who also builds companies.
Ben founded the creative agency Wrestler, grew it into one of New Zealand's leading creative agencies and sold it to UFO Rodeo. Wrestler worked with global brands like Allbirds and Hyatt, and local ones like Education New Zealand, Police, ecostore and Goodnature.
Ben has sat on the board of TVNZ and currently advises Growth NZ. He has founded startups, raised capital through Blackbird and Icehouse and helped run election campaigns. He’s been named in Forbes 30 Under 30 and, with Wrestler, the Deloitte Fast 50.
His edge is bridging the gap between creativity and commerce, and making complex ideas simple.
Tell us where the business is heading and where it's stuck.
Coffee, matcha or a whisky?
ben@ongoingtheory.com